We performed a conversion rate optimization for peak performance with focus on usability and with use of their extensive data.

Som things we did:

• Analysis of customer behavior in Google Analytic.

• User experience tests were made by recording the actions on the screen and a video of the user when he or she interacts on the website.

• Conceptual development of their inspiration site
• A suggestion of how to solve the problem with how to find the right sizing of the clothing.
• Redesigned the mobile checkout
• Suggestion of changing meta data for product categories to make them more relevant.