Since SVT is a public service company our mission is to be important and relevant for all citzens in Sweden. We have to and want to deliver anything for everyone.

Purpose

• Help the audience to find more at the site

• Help new audience to find us

• Increase consumption of video material

We did an extensive 10 pages marketing report it will be hard to cover everything here, but some of our suggesting to SVT were:

• How to improve SEO
• SEO Long Tail Strategy Optimisation
• How to Improve UX and help users find the content easier
• Email marketing/Newsletter
• Three offline campaigns
• Mobile design
• Strategy for Social media channels
• Brand Positioning